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ABOUT

Dr. Dan Plews

Dan Has Been A Competed In Triathlon Since He Was 9 Years Old, Still A Keen Athlete Today.

Dan Plews Is An Applied Sports Scientist, Researcher, And Coach. As A Sports Scientist (Specializing In The Area Of Physiology) Dan Has Worked Closely With Athletes Who Have Won More Than 30 World And Olympic Titles In The Sports Of Rowing, Kayak And Triathlon.
As A Researcher, Dan Completed His Phd In The Area Of Applied Heart Rate Variability (Hrv). This Work Focused On Implementing And Validating Methods Regarding The Application Of Hrv To Track Training Adaptation In Elite Athletes. Since Then, Dan Has Gone Onto Having More Than 60 Peer-reviewed Publications, And 3,200+ Citations In The Area Of Applied Sports Science And Exercise Physiology.
Dan Was The Head Of Physical Performance At Emirates Team New Zealand During The 2021 America’s Cup Winning Campaign And Leads Performance Physiology For Women’s Canoe Racing New Zealand. He Also Is The Founder Of His Own Company Endure Iq.
Dan Is Seriously Passionate About Endurance Sport, Particularly Ironman Triathlon, Where He Has Coached Numerous High-level Pros Including The 2022 Ironman World Champion Chelsea Sodaro. He Lives And Breathes Endurance And Is A Competitive Ironman Athlete Himself. In 2018 He Broke The Amateur Course Record At The Ironman Word Championships In Hawaii, Kona In A Time Of 8 Hours And 24 Minutes, And In 2023 At The Age Of 41, Set An Astonishing Time Of 7 Hours And 56 Minutes For The Ironman Triathlon Distance.
Dan Thrives On Continuous Learning And Being On The Cutting Edge Of Applied Sports Science.

ACHIEVEMENTS

Phd
60 + Publications
Ironman Ag World Champions And Record Holder
World Champion Coach

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AREAS OF EXPERTISE

Applied Application Of Heart Rate Variability (Hrv)
Low Carbohydrate And Periodized Nutrition
Heat Acclimation
Athlete Durability

PROJECTS

Athlete Durability As A Metric For Endurance Performance
Readiness To Train Using A Multi-variable Approach
Effect Of Magnesium On Sleep And Hrv
Book Publication In Hrv

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WHY DOES DAN SUPPORT PILLAR PERFORMANCE?

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Many Athletes Prioritize Macronutrients, Yet Micronutrients Have Often Been Overlooked In Meeting Athletes' Needs, Leading To Suboptimal Results.
By Focusing On Pillars Such As High-quality Products And Optimized Dosing Designed For Athletes, Everyone Can Now Access The Micro-nutritional Support They Require.
This Translates Into Tangible Benefits Like Improved Training Consistency And Enhanced Recovery.

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