Jan Frodeno joins PILLAR Performance

Australian sports micronutrition brand, PILLAR Performance has secured one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador.

Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career that has spanned almost 20 years and is widely considered the greatest triathlete of all time.

Founded by former professional rugby player, Damien Fitzpatrick, PILLAR is built on the philosophy of providing an athletic advantage through micronutrition.

Their opening range, formulated with one of Australia’s leading Sports Dietitians, Pip Taylor is typified by its unrivalled ingredient selection and high-strength formulations.

Founder of PILLAR and former NSW Waratah, Damien Fitzpatrick said it was exciting to welcome Frodeno to the brand.

“Jan is an icon of triathlon and endurance sport more broadly – to have his endorsement and belief in what we’re building here is really promising,” Fitzpatrick said.

“We started this brand with a vision to hero micronutrition for performance, feeling it had been ignored for far too long. I was an avid user of micros – particularly omega-3 – during my playing career with great effect, but quickly realised there were no products out there specifically formulated to support the performance of athletes.

“Jan took notice of what we were doing [in micronutrition] and was interested to learn more, we were able to connect and outline our vision for PILLAR and how that intrinsically aligns with endurance sport.”

Frodeno – currently preparing for the 2022 season having its final at the legendary Ironman World Championships Kona – was happy to finally make his partnership PILLAR official.

“I’ve been using PILLAR since August last year after connecting with Damien and his team and felt the benefits immediately,” Frodeno said.

“First and foremost, the biggest thing for me was that Damien is a former professional and understands the unique micronutrient requirements of athletes, as well as the high levels of contamination in supplements all over the world – addressing this through ongoing batch testing, which is very rare to find in these products.”

“Working with PILLAR is about leaving no stone unturned from a performance point of view. I’ve been around the block a few times, which means I’ve put a lot of stress on my body over a long period.